“Whoever you are, whatever you are for gosh sakes you need to be under cover.
Back to you, Al”
Everyone bitches at the reporters who stand in hurricane-force winds while warning everyone else to seek shelter. So, are the reporters “Jerks?”
As usual, nothing is as simple as it first appears.
Years ago, during the O.J. Simpson trial, a noted journalist talked to a civic club and was asked why the cable channels had nothing but O.J. stuff.
The journalist said, “It’s because you people lie. You say you don’t want to see the O.J. stuff, but cable news channels with instant rating reports watch the audience needle drop like a rock whenever we switch to what you might think would be more ‘newsy’ news. You vote for O.J. coverage just by what you choose to watch.”
The same is true for live-on-the-scene reports. People complain, but every survey shows it’s what they really want.
Hell, it’s what WE want. That’s why WE watch.
So the next time you are watching the reporter getting the shit blown out of him or her and want to complain, remember, you are the jerk for choosing to watch. It goes to the heart of our Despicable Jerks motto: “People are no damn good.”